Jiji Kenya has on Monday announced Black Friday offers for both the buyers and sellers on their platform.
Sellers who purchase the Premium Prices ranging from one month to one year during this month will enjoy up to 20% discount for each of the packages.
The platform also has a Black Friday landing page where sellers have posted products with slashed prices and major discounts in different categories, such as cars, electronics, property, fashion, mobile phones, and tablets.
A Mastercard study on consumer spending has revealed that nearly four out of five (79%) surveyed consumers in Kenya are shopping more online since the onset of the COVID-19 pandemic.
An overwhelming 92% of consumers in Kenya said they had paid for data top-ups online, 67% for clothing and over 56% said they had bought computers and other equipment. And, with fewer opportunities to browse in the mall or on the high-street, online shopping apps have emerged as the main platforms for finding the most attractive products and offers. In fact, 80% of typical in-store bargain hunters said they spend hours searching different sites to find the best deals.
“This month is a shopping season for most buyers and we want to make it as easy as possible for buyers to cross everything off their shopping list from the products our sellers have on the platform. That’s why we introduced the Black Friday offers for both our sellers and buyers. This will feature savings throughout the season,” said Maksym Golubev, East Africa Regional Manager, Jiji Kenya. “Our expanded Black Friday Sale is to help both buyers and sellers get the maximum benefit during this shopping season.”
Jiji’s Black Friday is quite different from the popular e-commerce sites. They have a system that automatically selects all sellers who have reduced prices of their products. The system then calculates the accurate percentage discounts of those products, which are then displayed on the Jiji Black Friday landing page.The offers include hundreds of markdowns on accurately discounted products, across the major categories.
The sellers on Jiji have much to crow about after the new introduction of 20% discounts for the Premium Services ranging from; Premium, VIP, VIP Gold, Diamond (Lite and Pro-max) and Enterprise (Lite, Standard, Pro-max, Gold).
Premium Services are promotion tools for the sellers which help to advertise the items as much as possible in the particular category, to sell all the goods faster and get in several times more clients.
“We guarantee shoppers the best prices that are verified and proven to be actual discounts. This gives us authenticity, in an industry that is corrupted with “fake deals” to buyers. This distinctly online event will present many opportunities for brands and retailers. Many sellers, who were previously operating offline are on Jiji Kenya, as we have over five million active ads, We, therefore, believe that our Black Friday approach is set to reap them very big rewards.” Grace Gikonyo, Head of PR, Jiji Kenya.
“Although the discounts won’t be around forever, the sale is a great opportunity for sellers to invest on long term Premium Services as they save big and reap big from the buyers who will take advantage of their discounted products before the sale wraps up on November, 30th”